The marketing world calls recognitions, awards, and honors third-party validations. These achievements can be very valuable marketing tools for lawyers and if used correctly help you stand out in an increasingly competitive legal market. Further, these achievements mean that much more when they are promoted the right way.

Take every step possible to tout yourself and/or your firm to potential clients by informing them of the recognitions. It is important to share and display your achievements, without being to boastful

Legal achievements offer you/your firm an excellent way to differentiate you/your firm from all the other lawyers out there. Make sure you promote all the different achievements that come your way to show why you are the right attorney for the case.