Technology has continued to transform the way people conduct business. Accessibility to mobile gadgets such as smartphones has made it easy for people to communicate effortlessly through emails and social media. The use of emails to communicated has further been boosted by increased internet connectivity across the world.
What this means is that the use of email to communicate has created great potential in different aspects of life. It has turned out to be a reliable marketing tool for many businesses and professionals. For instance, those who run law firms may find email marketing as the most cost-effective and professional way of communicating.
The following are some of the known benefits of email marketing to a law firm:
1. People check their emails regularly
One of the benefits of using email for communication is the confidence that a person will read that email. The fact that almost every person owns a smartphone makes it even easier to send and read emails from anywhere at any time.
Communicating through email gives one an opportunity to directly communicate to your targeted audience. Most people are often unable to resist the temptation of opening a new email when they receive it. It doesn’t matter whether they need those services at that moment or later – the point is at some point they will refer back and probably contact you.
2. Lead generation and conversion
Email marketing if one of the best ways of generating leads. However, it is not enough to just generate leads – lawyers have a good chance of converting those leads into long-lasting clients. Email marketing has been proved to be more effective when it comes to faster conversion of leads compared to website and social media marketing.
This is basically for two reasons. The first one is because emails are more professional and tend to be taken seriously by customers compared to other marketing strategies. The second reason is that email marketing is easily accessible to millions of people around the world.
How much does it cost to send an email? Almost nothing. Unlike conventional marketing methods, email marketing saves a law firm a lot of money in advertising. That’s probably the reason most businesses have taken up email marketing as a preferred way to market their products and services.
Emil marketing is effective in the following ways:
• No need for printing or advertising space
• Only needs a small amount of time and resources
• Attractive return on investment
4. Ability to create more personalized content
One of the best ways to gain the attention of potential clients is through personalized content. People always want to have that feeling of recognition and appreciation. Emails are arguably the best way of creating content that directly speaks to a targeted audience.
An email is more like a phone call or text message. The only difference is the use of the internet to send emails. This, therefore, means you can tweak the message in the email in a way that is more personalized and convincing. The writer of the email can actually impose their will to potential clients through the email.
5. Best way to connect with clients
After generating leads and converting them to paying clients, the next thing is to maintain those clients. How is that possible? By regularly keeping in touch with them through emails. Law firms and other businesses can take advantage of emails to keep their clients updated about their services as well as offer them, free counsel, once in a while.
Clients will feel more appreciated when companies do little things such as sending birthday wishes and relevant information that are beneficial to them through emails.
6. Builds trust and credibility
Spamming is one of the mistakes that any person can make when it comes to email marketing. That is why It is important to have consent prior to sending out emails to both existing and prospective clients. Doing this enables one to use email marketing to establish both trust and credibility among clients.
Below are some of the things to consider to build credibility and trust:
• Try to come up with different subject lines for different messages
• Create personalized messages such as “Happy anniversary, Shepherded!”
• Generate content as per the age and demographics that you are writing the message for
In a nutshell, there’s no doubt that email marketing is one of the best options for law firms and other businesses.
Besides being cost-effective, a business or law firm can reach as many people as possible at ago. It is also a great method when it comes to generating leads, converting them faster and keeping a strong connection with existing clients. Email crediability comes through organizations like Lawyers of Distinction – learn about the Membership Types of Lawyers of Distinction.