This is one of the most challenging times to start or even expand a business. This is because no one is certain of what tomorrow might bring. The entire world is in confusion that makes it difficult for businesses to thrive.

Almost every business has been affected by the pandemic. But what should you do as a junior partner or senior associate? Should you give up on your business brand because of the pandemic?

Below are a few ideas that can help you lay the groundwork and reemerge stronger than ever:

  1. Decide where to concentrate your energies

This is an important step initial step to bounce back as a brand. It is very difficult to succeed in any kind of business if you don’t have a clear development strategy. You have to sit down and create a working plan for your business.

For example, identify the people who are going to be your customers or referrals. This will make it easy for you to know where to direct your energy and avoid wasting time in areas that are not beneficial to your business.

  1. Identify internal and external experts in your area

There’s no harm in seeking help or advice from your seniors. Remember there’s someone who has or is doing better what you are struggling with.

The best thing to do is to find a mentor or a senior partner and find out what has worked for them.

  1. Make use of LinkedIn to connect

LinkedIn has emerged as the most valuable social media platform for professionals. Register with it now if you still haven’t done it yet.

LinkedIn is one of the best places to develop relationships with fellow colleagues as well as potential clients. The platform also allows you to showcase your skills and portfolio.

  1. Follow up with existing and prospective clients

One of the best strategies for retaining and acquiring new clients is by showing a personal interest in them.

Most of the clients appreciate companies that develop a personal relationship with them. For example, contact a client you served a few years ago and find out how they are doing.

It doesn’t matter whether he or she is an active client or not. Who knows, you might get a referral because of that single call.

  1. Cold pitching

Not many senior law firm associates have realized the power of cold pitching. Although it is not an easy thing, cold pitching can land you valuable and lifetime clients within a very short time. You can even hire a consultancy firm to make calls for you.

  1. Set up a referral network

Referrals is another great way of growing your business. Come up with a list of close contacts – where both of you are benefiting. It can be physical or virtual. The aim is to share information regarding your practice and brainstorm ideas.

  1. Engage your clients constantly

Last but not least, ensure you constantly engage your clients. Create as many channels as possible where your clients can interact with you. Besides, you can also decide to write and post educative and interesting blogs for them, such as the ones Lawyers of Distinction are working to provide.